Tuesday, November 18, 2008

Voices from the Past: F.A.O. Schwarz (1916)

Voices from the Past: F.A.O. Schwarz 1916

Most people remember F.A.O. Schwarz for their toys (who could ever forget the iconic scene in the movie Big?). But for a number of decades, F.A.O. Schwarz also ran a fully stocked sporting goods department. The following testimonial, run by the Ashaway Line & Twine Company in the May 1916 Forest & Stream, and is a testament to the company's tackle selection. W.W. Finch, the director of the sporting goods, noted that Dr. Simon broke the world surfcasting record with Ashaway line he bought at F.A.O. Schwarz.

So remember that the next time you think of the fabled toy store!

-- Dr. Todd

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