Sunday, July 19, 2009

Dealer Display Cards, Part I

A semi-regular feature I'd like to start is to begin profiling Point of Purchase display cards for various brands of fishing tackle. Many of these will come from advertisements or from tackle catalogs, as I'm sure many of them didn't survive.

I'd like to start it out by profiling a 1930 Dealer Display card from Horrocks-Ibbotson, featuring their Daredevle clone known as the Basspoon.

If anyone has an actual copy of one of these, drop me a note! And if you have a Dealer Display card you'd like profiled, drop me an email to whitefishpress AT yahoo DOT com!

-- Dr. Todd

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