Thursday, December 18, 2014

The Fishing Advertisement: Texaco (1950)

What goes better together than fishing and enormous multi-national oil companies? Nothing, I say. Here Texaco (The Texas Company) touts "Custom-Made" Halvoline Motor Oil by leading with a salmon fishermen on the legendary Restigouche. "Royal Rogan Gray Ghost, salmon fly, made especialy to intrigue the great silver game fish when he swims New Brunswick's fabled Restigouche River. Created by Alex Rogan (of Alex Taylor & Company, New York), famous flytier, whose family has made flies since 1655."

What any of that has to do with motor oil is beyond me, as Halvoline was produced by the millions of gallons. It's a very bizarre ad, that's for sure.

-- Dr. Todd

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