Thursday, May 1, 2014

The Fishing Advertisement: Lustre-Net (1957)

Companies have always tried to tap into the female market by using the outdoors as a background. Here we have a classic example, from the hair spray company Lustre-Net, featuring Hollywood actress Ida Lupino (1918-1985). An English-born actress, she became both noted for her screen work and her directing. She was also a noted angler, as shown in this lovely ad showing off her fly rod skills.

--Dr. Todd

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