Saturday, July 3, 2010

Deconstructing Old Ads with Bill Sonnett

The Jamison Fly Rod Wiggler

The March 1918 issue of National Sportsman brings us an advertisement, as well as a “Try out & Test Report” on the Jamison Fly Rod Wiggler. National Sportsman was famous for these “Test Reports” which in fact were more like promotional pieces that were always accompanied by paid advertising somewhere in the magazine. The author of these “Test Reports” was of course the editor. As we have written earlier he was the none other than the “King of Promotion”......Dixie Carroll!

-- Bill Sonnett

1 comment:

sohail484888 said...

Fly Rod
Remember a good quality entry level rod can be purchased for $100 - $200 and we can assured that we are getting a decent fishing rod with many years of use. One we didn’t have to 2nd mortgage our house or use the kids college fund to purchase. Remember a good rod needs to come with a good warranty. So when you catch a car door it won’t hurt as much.