Saturday, March 20, 2010

Deconstructing Old Ads with Bill Sonnett

Deconstructing Old Ads with Bill Sonnett

The Dickens Convertible Liar
A few weeks ago we took a look at an advertisement for theHanson's Irresistible Bait and showed the following photo plate from Dixie Carrol's 1919 book Fishing Tackle & Kits. On this same plate in the upper right hand corner is shown today's bait, the Dickens Convertible Liar.

The following write up on the bait appeared in the book also.

Today's ad from the September 1918 issue of National Sportsman features this lure rigged both ways as an underwater and a surface wiggler.

-- Bill Sonnett

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