South Bend at the Start of the Great Depression (Dec. 1930)
My friend Jim Garrett sent me this article detailing South Bend Bait Company's fortunes at the start of the Great Depression. It comes from The Sporting Goods Illustrated for December 1930, which should not be mistaken for The Sporting Goods Journal, a completely separate entity. While it may seem counterintuitive, some firms did astoundingly well during this dire economic era, and South Bend was one of them. A great article and I thank Jim for sending it our way.