Saturday, November 14, 2009

Deconstructing Old Ads with Bill Sonnett

It is not often that a manufacturer brags that their lure catches lots of small fish as well as the usually illustrated lunkers. These two ads are from October 1926 and April 1925 issues of Shakespeare Tackle Magazine which was sent to tackle dealers with promotional as well as informational writes ups as well as occasional personal advice from William Shakespeare Jr.

The T. Robb Bass Fly was named after Tildon Robb of Kalamazoo. He was an accomplished tournament caster as well as an early manufacturer of "Kalamazoo" short casting rods.

-- Dr. Todd

No comments: