Saturday, October 24, 2009

Deconstructing Old Ads with Bill Sonnett

Deconstructing Old Ads with Bill Sonnett
The Al Foss Jazz Wiggler

Dealer publications are always a great source for dating the introduction of new products. This announcement from the January 1924 Sporting Goods Journal concerning the introduction of the "New Jazz Wiggler" claims that one of it's strong points is that the heavily weighted body absolutely insures that the lure cannot turn over. Apparently the weight was not great enough to keep the bait from turning over in this ad, as the illustration is up side down!

-- Bill Sonnett

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