Deconstructing Old Ads with Bill Sonnett
This week from the May 1915 National Sportsman we have another example of, "if you buy an advertisement we will mention your product in our magazine". In this case it is in the section entitled "Stray Shots". This monthly feature alerts sportsmen to new offerings by manufacturers of outdoor sports equipment. In this example it is the Myers & Spellman Bait from Shelby, Michigan. We learn that it is the only bait (that I know of) that claims to have "whistling spinners" as well as producing a "clicking sound" as it is drawn through the water. Most folks think that plugs with "clickers" are a recent development. It is very seldom that fishing lure manufactures come up with something that has not been tried before.
-- Bill Sonnett