Deconstructing Old Ads with Bill Sonnett
Right in the middle of pages featuring fishing tackle in the May 1914 issue of The Outers Book is this advertisement for what appear to be a typical tackle box of the day. But wait, this is not a tackle box but and early cooler designed to transport the days catch home in good condition. I have never seen this advertisement anywhere else and wonder if anyone out there has ever seen one of these. An even better question would be: If you have seen one did you have any idea what the darn thing was?
-- Bill Sonnett