Saturday, September 5, 2009

Deconstructing Old Ads with Bill Sonnett

Deconstructing Old Ads with Bill Sonnett

I was originally drawn to this March 1909 National Sportsman magazine by the cover. One does not often see a leaping bass on the front of a 100 year old magazine.

But alas , it still has a fly in its mouth, not a plug. My first surprise upon opening the magazine was that the opening article was about a canoe camping and fishing trip taken in the immediate local of my home. Seemed a bit strange, hearing about long portages and tent camping on the shore of lakes that are now wall-to-wall cottages and where the sound of "Jet Skis" seems to be ever present. There were no remarkable ads in the magazine but there was the following write up on the new and ever more popular sport of "Baitcasting". Read this short write up and I think you will agree that the writer understood fully that the fun of baitcasting is as much in the act of casting to a particular spot as catching that bass laying just where you thought he might be.

-- Bill Sonnett

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