Saturday, May 30, 2009

Deconstructing Old Ads with Bill Sonnett

Deconstructing Old Ads with Bill Sonnett

Shakespearean Math

This is one of my all time favorite ads. It appeared in Recreation Magazine in April of 1901. Apparently William Shakespeare felt some of his clientele could not read all that well so this picture story/ math problem addressed some of those concerns. This also illustrates to the non-believer just how early the aluminum Revolution and Worden Bucktail Revolution came upon the scene. I wonder what a modern advertising agency executive would say today if presented with this ad for approval by one of his artists.

-- Bill Sonnett

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