Thursday, October 23, 2014

The Fishing Advertisement: Pabst Blue Ribbon (1950)

This is one of my favorite fishing advertisements. It features famed actor Douglas Fairbanks Jr. fishing for marlin and tuna off the legendary Catalina Island with a huge Penn Senator (14/0 or 16/0) reel. It's got everything you would want in a neat ad, especially a celebrity angler like Fairbanks. The son of his legendary namesake father, he was in over fifty films and was a decorated veteran of World War II. He loved to fish off California's waters, and was a frequent visitor to The Tuna Club. This 1950 advertisement for Pabst was run in both color and black-and-white.

-- Dr. Todd

No comments: