Saturday, August 30, 2014

The Art of the Lure with Elissa Ruddick: The Heddon “Wiggle King”

Introduced in 1918, Heddon’s No. 2000 “Wiggle King” would spark the creation of two of their most well known lures, the Lucky 13 in 1920 and the Basser in 1922. I suppose the "Wiggle King" could be considered the prototype for these two successors.

Since Heddon went to work refining their original “Wiggle King” so quickly after its introduction, it was a relatively short-lived lure on the production line. It came packaged in a unique fabric-covered-looking two piece cardboard box,which today appears gray from the natural patina to the paper, but I believe the original color was light blue denim. When the box top is removed from the box bottom, one can still see the blue tint where the elements have not taken such a toll. The darker “fabric lines” on the paper label are slightly raised, giving the illusion that the box is actually wrapped in denim fabric. Red lettering surrounded by an intricate red border, describes the lure inside, "The Wobble Makes ‘Em Gobble.”

If you have any questions/comments, Elissa Ruddick can be reached at elissaruddick AT aol DOT com.

-- Elissa Ruddick

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