After perusing the entire listings, I must say that I was impressed with the listings. In particular, I thought the reels were very reasonably priced--certainly in a number of instances less than you would pay for the same reel on an eBay auction. There are a number of scarce reels (such as the Billinghurst I'm sure sold very, very quickly). The lures seem to be selling less quickly, but there are still a number of bargains to be found there. I thought the seven Millsite Daily Doubles for $75 would go really quickly. The Rod and Misc. sections have very few listings, but I imagine they will not be much different than the other two categories.
As always, the photography is crisp and clean, and shows the items clearly. The site is also easy to navigate. All in all, the Lang's Store promises to be a nice addition for the collecting community, once they work out all the technical bugs.
-- Dr. Todd
PS John and Debbie Ganung, Lang's owners, have posted a nice response to their opening day that is well worth reading. We here at Fishing for History wish them the best in this interesting endeavor.