Saturday, February 19, 2011

Deconstructing Old Ads: Bill's Pride (1928)

Bill's Pride

It would be easy to confuse William C. Miles with William Mills as both were from New York and both sold fishing tackle. In fact that appears to have happened in Kimball's Early Fishing Plugs of the USA. As far as I have been able to determine William C. Miles only made and sold one lure, but boy was he proud of it! I personally have never seen this lure in the field but have seen it advertised in several outdoor magazines. Today's advertisement comes from the June 1928 issue of Field & Stream.

Not long ago on Joe's Board, Nick Monteleone posted this picture of a beautiful yellow example he owns. The lure was later advertised as coming in two colors: Yellow and the ubiquitous Red and White. It appears to be well made and sold for $1. Apparently it was not a big seller if one is to judge by the number that are found today.

-- Bill Sonnett

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