In a move that will shake up the fishing rod industry, Gary Loomis and North Fork Composites will enter into an exclusive partnership with Batson Enterprises.
Loomis, of course, is a legend in the rod industry. After selling to Shimano he restarted his rod company in 2010. Batson has been in the rod industry for 20 years, so this combination should shake things up a bit for the fishing world!
It will be interesting to watch the ripple effects of this merger.
— Dr. Todd