Saturday, January 8, 2011

Deconstructing Old Ads with Bill Sonnett: The Henzel Booster Bait (1912)

The Henzel Booster Bait

Today's ad comes from the Spring 1912 Sears, Roebuck & Co. Catalog courtesy of Gary Miller.

The Booster Bait, which was patented in 1907, is seldom seen today as to was made from cloth and filled with food stuff of your choice. This was suppose to entice fish through taste and smell, but food would also promote decay of this somewhat fragile affair. At 12 cents it must have been among the least expensive lures even in those distant times. Who better to tell us about the Booster than that ultimate promoter, Dixie Carroll in his book Fishing Tackle and Kits?

-- Bill Sonnett

No comments: