Thursday, November 13, 2014

The Fishing Advertisement: British Travel (1948)

This April 12, 1948 Time Magazine full page advertisement is an interesting piece of travel history. Britain in 1948 was in now way, shape, or form recovered from World War II -- they did not even go off war rationing until the early 1950s. Yet here we see the British Travel Association (BTA) advocating for Americans to travel to Scotland to engage in salmon fishing, which was in the pre-war era a rather important part of the local economy. So the fact that the BTA was actively seeking to drum up tourism for a battered island nation is pretty cool.

-- Dr. Todd

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