Ah, the good old days, when a ballplayer could go 6 for 9 with two homers and five RBI in a double header starting at one o'clock, all while smoking a pack of cigarettes between innings.
Yes, there was a time when major sports stars like Joe Dimaggio and Ted Williams not only endorsed cigarettes, they endorsed cigarettes because they smoked like chimneys. Here we see the Splendid Splinter -- perhaps the finest right handed hitter to ever live and a mean hand with a fishing rod -- endorsing Lucky Strikes. Earlier he had endorsed Chesterfields, but as Krusty the Klown once quipped, "They drove a dump truck full of money up to my house!"
So there you have it -- a 1954 ad of a fishing Ted Williams and L.S.M.F.T. (which I'm sure meant Lucky Strike Means Financial Triumph).
-- Dr. Todd