Saturday, March 22, 2014

The Art of the Lure with Elissa Ruddick: The Arbogast Tin Liz

What I wouldn’t give to go back to the 1930s, just for the chance to get one of these cute little Arbogast Sunfish Tin Liz lures.  And to think I could get one, just for stopping at a Sinclair station to fill up the tank!  It appears that Sinclair used these little beauties to advertise their business, and I will be willing to bet these helped sell a many a gallon of gasoline.

Fred Arbogast introduced these life-like looking little Sunfish in 1932.  As his introductory advertising  stated, “The baby sunfish are the regular food of bass and pike, the idea of a sunfish bait is entirely new.  You’ll find the little Tin Liz Sunfish will get bass that are wise to ordinary baits.  Runs nearer the surface than the regular Tin Liz minnow—better for shallow water.  Natural colors—just the nearest thing to nature ever accomplished!”

Who says advertising doesn’t work?  I know darn good and well that I’d keep going back to Sinclair stations time after time, just for these lures!  As I always say, “a person can never have too many Tin Liz Sunfish!”

If you have any questions/comments, Elissa Ruddick can be reached at elissaruddick AT aol DOT com.

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