Saturday, October 30, 2010

Deconstructing Old Ads: The Mizzouri Bug

The Mizzouri Bug

This ad, from the September 1917 issue of National Sportsman is for the exceeding rare “Mizzouri Bug.” In checking around, I could find no one who had one of these baits in their collection or anyone who had actually seen one of these wood and rubber baits. This same company produced another rare bait around 1923 called the Mizzouri Bug Wobbler.

The Magazine cover is reproduced here and is one of my favorites as it say a lot about America's involvement in World War I

-- Bill Sonnett

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