Sunday, October 17, 2010

1000 Words

1000 Words

This week we have a picture ad from a 1947 Hunting & Fishing magazine featuring the Fred Arbogast Jitterbug. Photographs have been used for tackle ads for a number of decades by this time; we've featured some nice ones including this Bristol-Horton ad from 1921 and this South Bend ad from 1930.

Although color photography was available in the nineteenth century, and Lumiere Autochrome was used by some photographers in the 1910s and 1920s, it was Kodak's Kodachrome that offered color photography up to the masses. Introduced first on 8mm film in 1935, it was not until 1941 when you could order color prints made using Kodachrome film. Of course the war dampened that process, but by 1947--when these three dapper anglers posed for their photo with their Jitterbugs--color photography was widely available. It would soon change photography, and tackle advertising, forever.

-- Dr. Todd

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