Thursday, January 16, 2014

The Fishing Themed Advertisement: Cutler Motors (1937)

This 1937 full page advertisement for Cutler Motors is a great example of how an industrial company would use fishing to promote their products. What does fishing have to do with an electric control apparatus? Nothing, of course, which is the point. An ad like this would draw in a reader, and give them information about their industrial product. A win-win situation that was replicated over and over throughout the years.

-- Dr. Todd

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