Saturday, June 30, 2007

The Importance of Advertising

How do you build your collection of antique tackle? Well, there are lots of ways. Join a club like ORCA or the NFLCC. Go to lots of estate and garage sales and hit every flea market. Or, like Fort Wayne collector Steve Vivia, you can buy a roadside billboard sign that says "Will Pay Cash for Old Fishing Tackle." According to an article on the WANE-TV web site entitled What's Up With That?, it has been succesful in helping build his collection.

It certainly is a unique way to advertise for tackle! I recall a few years back some enterprising collector took out a series of newspaper ads looking for a Haskell Minnow. Whether he ever found one or not is unknown, but his ads showed up in a lot of places.

--Dr. Todd

No comments: