A friend of mine chided me recently about why I never run any ice fishing ads in my semi-regular Fishing Themed Advertisement series. Well, I’ll rectify that here.
We met Kool’s fishing penguin back here. I stand by everything I wrote. You may think you’re cool, but you’ll never be “Penguin Ice Fishing in a Jaunty Scarf and Matching Mittens while Smoking a Cigarette” cool.
Like the other ad this dates from 1935 and it is pretty damn cool, if you ask me.
— Dr. Todd