Thursday, July 24, 2014

The Fishing Advertisement: Massachusetts Mutual (1961)

The following advertisement for the Massachusetts Mutual Life Insurance Co. of Springfield features a classic line art drawing by the great Norman Rockwell. I have been thinking about Rockwell since last week my good friend Buckley gifted me a vintage cup and saucer with a Rockwell fishing scene on it. Rockwell, of course, was best known for his Saturday Evening Post covers, some of them fishing scenes. He seemed to like above all else the "barefoot boy with cane pole" motif in his paintings, like the drawing here.

-- Dr. Todd

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