In the News: A New Fishing Rod

I ran across this article about a Soddy Daisy, Tenn. man who invented a new style of fishing rod. As someone who's spent a bit of time designing and building rods, and who's researched the history of rod making, I was happy to see that innovation was still alive and well. However, the truth is such innovations are tough sledding, as they say. Many anglers do not trust innovation; they want rods that look like what they think a rod should look like. Check out the video below to see Jeff Lomino's new rod (it has a fifteen second ad at the beginning).



-- Dr. Todd