The following ad for the New York Herald Tribune ran in 1934 and had the most wonderful opening line: As a rule, men who enjoy fishing are kindly disposed to their fellowmen ... It was men like this, the copy said, who read the Herald Tribune, which was for some years New York's second paper behind the Gray Lady. Considered the classic suburban paper, it is no wonder they sought out the middle class angler -- and created this memorable ad.
-- Dr. Todd
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