What’s not to love about a six-pack? Six-pack abs, a six-pack of your favorite beer, and Heddon’s “New Big-Six”!!! What a great way to sell more lures as well as teach fishermen how to use each lure so they’d keep coming back for more. Not only is each lure fun to look at in their own little unique display case, but the graphics inside the box lid is a work of art on its own. Dealers could order a variety of “six-packs” that Heddon offered in their dealer catalogs. The 1929 dealer supplement of Counter Display Boxes states, “This Modern Merchandising Method Shows the Baits and Sells them. Heddon's Display Boxes of one-half dozen baits are extremely attractive and convenient. These bright-red boxes, with color reproductions of fish on the inside, catch the eye and arouse interest. Many dealers are selling a whole box of six, instead of just one bait, because of the attractive display and expert selection, and the convenience of the boxes. It is commonly known and conceded that goods well displayed are half sold.”
A great idea by Heddon to sell more lures back in the 1920s … and a smorgasbord of art for collectors to look at today.
If you have any questions/comments, Elissa Ruddick can be reached at elissaruddick AT aol DOT com.
-- Elissa Ruddick
11 comments:
Thank you for writing such a great informative article for today's modern readers. Two thumbs up for great content and interesting views. I could only aspire to write like this. Counter Display Boxes
Nice blog I like it very much thanks for sharing with us keep up the good work.
best Game box
best Hair Extension box
best Handle box
best Lip Gloss box
To protect your product with from the external environment, the especially designed
Custom Cigarette Packaging are now available These are basically unique design and box style, widely been used to pack different products related to multiple industry
This blog is very informative. Custom Packaging can be a long excited process but it can be made easier by following the tips that you have mentioned above. Thanks for sharing such important and useful information. Keep it up.
visit mentioned website for printing and packaging services.
Custom Bakery Boxes
Custom Food Packaging Boxes
I appreciate your post. This post is really awesome. Thanks for sharing.
Some Surprising Benefits Of Hemp Cigarettes
Post a Comment