GET YOUR PRE-ORDER IN! Just finished proofing Bill Sonnett's forthcoming book Deconstructing Old Ads (Volume I) and it is going to be a cracker! So much info you will never find anywhere else, updated and revised versions of his legendary articles detailing the history of so many tackle companies.
In Deconstructing Old Ads (Volume I), Wild Bill will walk you through the history of tackle advertising, and along the way illustrate just what exactly collectors, historians, and fishermen alike can learn from them. Covering a span of over a century, Sonnett deconstructs 75 classic tackle advertisements for everything from Heddon and Shakespeare's first ads to the Mitchell and Ambassadeur Reels. Along the way, you'll learn a lot about tackle, collecting, and fishing with vintage tackle. Expanded and revised from the original columns, you won't find many books with this much to teach you about fishing tackle and history.
Just a FEW of the Tackle companies, advertisements, and personalities covered in this book include: Airex, Al Foss, ABU Garcia, Fred Arbogast, Ray Bergman, Bleeder Bait Co., Bache Brown, Benjamin F. Burgess, Champion Products Co., C.A. Clark, J.F. Clark, Cotton Cordell, Coleman Lamp Co., Creek Chub Bait Company, Croaker Bass Bait, Dalton Special, Byron Dalrymple, Dazzler Bass Fly, Dickson-Clawson, Clyde Drury, Lou J. Eppinger, Eric Fare, Jim Frazier, Fritz Friebel, Paul and Wallace Gallagher, Ben Gallinger, James Heddon, Charles Heddon, Carl Heinzerling, Helin Flatfish, A.L. Hobbs, Holzapfel Mushroom Bait, Holzwarth Minnow, William J. Jamison, Jensen Froglegs, Jiffy Ice Auger, Johnson Silver Minnow, Welcome Jones, Paul Junod, Herb Larsh, Robert Page Lincoln, Live Lure Co., Luxor Reel, L&S Bassmaster, Walter Marhoff, Clarence E. Markham, A.J. McClane, Millsite Daily Double, Mitchell #300, Moonlight Fish Nipple, Nifty Minne, Ocean City Manufacturing, Old-Time Nipple Dipper, Payson's Automatic Hook Co., George Perry, Pflueger, Prescott Spinner Co., Ernst Radke, Thomas Rawson, Repp's Sporting Goods, Jay Rhodes, Jim Schottenham, Scum Frog, Charles Schaffer, Shakespeare, Mack Shreve, Shur-Luk Manufacturing Co., South Bend Bait Co., George Walker Spear, William Stanley, Charles Staph, Superior Door Catch Co., A.F. Sydenstricker, Lloyd J. Tooley, True Temper Corp., O.C. Tuttle, UMCO, Hank Werner, Whirlaway, William Mills & Son, F.C. Woods, Worden.
CLICK HERE and pre-order your copy today! At only 24.95 plus shipping (for a full color book) you won't find a better bargain for the buck anywhere. When you do so, you'll be supporting Wild Bill and Fishing for History both! The book will ship the week the week after NFLCC Nationals, but all pre-orders get a signed copy!
-- Dr. Todd
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