No, not the pancake mix, nor the Australian version of Burger King, this “Hungry-Jack” is big fish food! At least that’s what the Lloyd & Company from Chicago, Illinois wanted fishermen from the early 1930’s to believe. Even the front of the box states that it “GETS THE BIG ONES.” This articulated lure was based on the simple principal of “fish eat fish.” That is true, fish do eat fish, so why not design a lure to mimic just that? Very clever! They designated the larger minnow in the rear as “Hungry,” with the smaller minnow in the front being chased and in the process of being consumed by “Hungry,” as simply “Jack.” Their advertising goes on to say, “The water splashing into “Hungry’s” open mouth produces a natural swimming movement so necessary for the results you want. No wonder enthusiastic sportsmen already hail “Hungry-Jack” as the most important bait “natural” in years…Designed on a basic principal and already proved by veteran fisherman, “Hungry-Jack” is slated to be the “prize catch” of this or any other season.”
Little did they know that their statement of the Hungry-Jack being the prize catch of this or any other season would hold true, as many a lure collector would sure consider the “Hungry-Jack” as a “prize catch!”
If you have any questions/comments, Elissa Ruddick can be reached at elissaruddick AT aol DOT com.
-- Elissa Ruddick
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