I love this ad for Ed Kutina's lodge in Effie, Minnesota (a city near the Canadian border with a population of 123 in 2010). Mostly I love his claim that "I will serve meals that surpass Minnesota's average and the best foods obtainable in our markets." At the time of this ad, run throughout the spring of 1934 in sporting magazines, this area of Minnesota was virtually unknown (decades later it would become protected as the Boundary Waters Canoe Area). The fishing would have been incredible.
-- Dr. Todd
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