Deconstructing Old Ads with Bill Sonnett UPDATE

HEDDON'S FIRST ADS: UPDATE

Someone asked on Joe's Board if Bill could provide photos of the first Heddon Lures. Here is his post!


Earliest production "Dowagiac Perfect Surface Casting Bait" with "rimless Cup" brass cup hardware 1902.


A school of the first and second versions of Dowagiac Underwaters, both from the season of 1902. First version are the two with a floppy round-ended prop.

-- Bill Sonnett