Saturday, June 27, 2009

Deconstructing Old Ads with Bill Sonnett



Deconstructing Old Ads with Bill Sonnett

The Bonafide Aluminum Minnow

Another important notice that appeared in the May 1908 Sporting Goods Dealer was the announcement to the trade for the new "Bonafide Aluminum Minnow." It featured this illustration of a three-hooker.


The only "outdoor magazine" ad for the Bonafide Aluminum Minnow that I have seen is this one featuring a photo of a five-hooker that appeared in the June 1909 issue of National Sportsman Magazine.



-- Bill Sonnett

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