Deconstructing Old Ads with Bill Sonnett

We are starting a new weekly feature on the blog--vintage tackle ads, as annotated and described by noted tackle guru and angler Bill Sonnett. This should be fun, as you'll be blown away by some of Bill's ads from his files! Look it for Saturdays...


Deconstructing Old Ads

with Bill Sonnett

The Creek Chub Duck Decoy (1904)

In August of 1904 this advertisement appeared in National Sportsman magazine. H.S. Dill patented this folding duck decoy in 1903 when he was 30 years old and 13 years before he became one of the founders of the Creek Chub Bait Co in 1916. Since the "discovery" of this advertisement about 15 years ago, several of these decoys have been located.


-- Dr. Todd