Deconstructing Old Ads with Bill Sonnett
The Tuttle Devil Bug
No one ever accused O.C. Tuttle of producing dull ads, but in the January 1924 Sporting Goods Journal he hit a peak with an ad that ran four full pages in color. The beauty of these pages is made even more striking when one realizes that the magazine is an extra large 9 X 12 inch format. Enjoy.
-- Bill Sonnett